IS CAFFEINE MAKING YOU FAT?

TV is ridden with prescription drug commercials where overly happy people watch sunsets and frolic across the screen as a voice tells you that the product they are convincing you to take may cause “diarrhea, heart attacks or sudden death”. Without getting too far into the perversion of the pharmaceutical world, let me paint a picture for you. 

 
A sexy six pack ridden fitness model perfectly glistening with their photo shoot ready outfit jumps off a page in a magazine and you are desperate to have their physique. Next to the perfectly sculpted body you are just dying to have, lies the image of the “new and improved formula” of a fat-burner that this fitness god surely has to take.

But…if like the prescription drug industry, supplement companies were forced to spell out the fine print what you would most often see is “Prolonged use of this product may cause Adrenal Fatigue and permanent metabolic damage”. Insert record scratch here….What??!
P-E-R-M-A-N-E-N-T metabolic damage??
 
Let me spell out what is not being said. As someone who in the past has been in those fitness ads next to a crazy fat burner…
 
Ok, so adrenal glands…These little walnut sized suckers sit above your kidneys and their main function inside your body is to release hormones in response to stress. Hormone balance is one of the hugely underestimated keys in attaining fitness goals. Being deemed the “belly fat hormone”, cortisol deserves some attention for us that are battling the mid-section bulge and have yet to crack the code….so pay attention. The adrenal glands also release adrenaline in response to anxiety, exercise or fear, which calls on cortisol to bring everything back in balance.
 
Any fitness focused person during the course of their day may wake up, have a cup of coffee or two, take a stimulant fat-burner before lunch, have another coffee late afternoon for a pick-me up and then head to the gym with their pre-workout in hand. That’s at least 4 accounts in which the body has been prompted to release adrenaline in response to caffeine…we haven’t even factored in the typical stresses of your daily life yet. This may continue on for 6-months, a year, sometimes more. You embark on this rollercoaster ride of forcing your body to release adrenaline, and then forcing a cortisol release in response. Your adrenal glands again…they’re the size of a walnut. Do you think their resources are infinite?? HA! Not a chance. And you got it right, they wear out, they throw in the towel and say “man, I got nothing left”. You then are left with no “fight or flight” responses in the body. You have no get up and go, you feel lethargic, depressed and exhausted. Enter: Adrenal Fatigue.

 
Now if you’re lucky, you have a chance to take yourself off of all stimulants and let your body naturally find it’s hormonal balance. But, if you have taken it too far…sadly you may be faced with permanent metabolic damage.
 
It’s all fun and games to seek the perfect body justifying the end with the means. But what’s not fun and games is tapping out the basic biological functions of your body to look a certain way. This isn’t my attempt to scare you. Wait, no that’s a lie. I do want to scare you…because guess what- before we realized cigarettes basically burn holes in your lungs the most beautiful people were in magazines smoking. Remember that the fitness industry is still very new and long-term effects haven’t even begun to have the opportunity to be researched yet. No matter how beautiful, how young, and how shredded the models look…they are getting paid to endorse products that most of them know nothing about. Be smarter than that #clutcharmy.
 
THE CLUTCH ARSENAL AGAINST ADRENAL FATIGUE:
 
 
CLUTCH PROTEIN POWDER - Featuring 100% whey protein isolate sourced from grass-fed New Zealand cows, Clutch Protein Powder is packed with 25g of the highest grade whey protein on the market making it one of the highest nutrient foods you can give your body.  This pure whey protein isolate is formulated to repair, build and support lean muscle mass.  
 
CLUTCH FAT BURNER - Featuring scientifically proven ingredients like GreenTea Phytosome®, CarniPURE and the seaweed extract Fucoxanthin, Clutch Fat Burner helps convert fat to energy, increases metabolism and supports lean body mass WITHOUT any caffeine or stimulants!*
 
CLUTCH WORKOUT POWDER - Need to get away from your stimulant ridden pre-workout? Some drink mixes can have caffeine in the amount of up to 7 cups of coffee…Clutch Workout Powder uses patented ingredients, amino acids, electrolytes and loads of Vitamin B12 to give you the natural energy surge to burn more calories in your workouts.*

*These statements have not been evaluated by the food and drug administration.  This product is not intended to treat, cure, diagnose or prevent disease.