By Amber Elizabeth Dodzweit


Pardon me, but am I the only one that has noticed a shift in focus to a particular “ass-et” within our fitness community? Is pop-culture to blame for this relentless pursuit of the perfect, high, tight, round, gravity-defying butt? To what lengths are people actually going to get these “ass-tronomical” back ends? Can we believe everything put on social media?

See, it’s different here in the fit-world because when Nikki Minaj gets on stage rapping a rendition of “Anaconda”- people don’t care if she squats or not. Nobody minds if she has an augmented-ass because she’s selling albums not fitspo. When the insta-famous fitness inspirations post glute-selfie after glute-selfie and claim that you too can have a butt like that if you just do squats lunges and deadlifts…be tempted to call BS. While some of us invest hours a day, days a week for months on end to achieve this coveted, curvacious apple-bottom result, others are going under the knife. Can you say cheaters? For sure.


Yes, I just went there.

It doesn’t sit right with me when people claim that hard work and dedication is the key to attaining the body you want, when the hard work and dedication they used was driving themselves to the doctor’s office, laying face down and waking up with a booty that they didn’t work for – but paid for. Don’t think this is just women. Dudes are buying shoulders, pecs…you name it. I am all about doing what is necessary to feel good in your own skin. I also think if you’re in the limelight, you owe a certain amount of truth the people that are looking to you for advice on how to get results.

Will all the fake butts please stand up?

My point will always come back to this, people lie, they eliminate what they don’t want you to know and show you what they want you to believe. Before you let your fitness dreams come crashing down because you haven’t been able to attain the look of your favorite fitness-star or celebrity, just be real with yourself and remember that authenticity is the one thing that doctors can’t sell. If all else fails, we now know that glutes are up for purchase.

I don't need to call names for you to identify who inspires through transparency and who's all smoke and mirrors. They ALL know who they are and I hope you share this blog so the impostors feel the pressure of change. At Clutch Bodyshop, we like to call it like it is and we don't hold punches when deceit is involved.

Work hard. Be real. That’s clutch.



  • When one is competing in fitness, butt implants seem unfair, because you didn’t work to get those glutes! I have been doing lunges and squats since I was 17, and my butt is not as bootylicious as some of these Instagram “fit butt gals” who claim their purpose on Instagram is to motivate other women. Yeah right.

    Charity on

  • LOVE this piece! Was crazy because I had been working on a piece focusing on the new body proportions being seen in the fitness media. It published over the weekend and I mentioned this blog as well. GOOD JOB CLUTCH BODYSHOP!!!

    Lindsay on

  • I love your rally cry. Keep it coming. Women, girls of the world need real and true athletes to inspire us to move. Yo.

    Susan on

  • Love your stance on truth!! It’s so refreshing… U can buy all the fake ness in the world but what really counts comes from within and can never be paid for…it’s priceless and what really matters! Love ur heart and words Amber!

    Chelsea on

  • Preach. I am so over seeing all these posts on social media about “working for it” when all we see is implants and impossible standards. It seems like there is an even bigger pressure for moms to bounce back aftee babies and nursing and are shamed if we don’t have perfect stomachs and butts. People can do what they want with their bodies, but be transparent and don’t shame others for not being able to achieve those results even though we work just as hard. Thank you, Amber!

    Stephanie on

  • Too many FAKE breast ‘popping up’ as well. At least keep the proportions realistic if they’re a necessity or simply a want.

    David on

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